Which pages does a brochure website usually include?
A brochure website usually includes a home page, an about page, one page per main service or product range, a contact page and the legal pages every UK business site needs. Many also add a page of recent work, a short FAQ and a news section, staying within roughly 5 to 15 pages.
- Home: what you do, who for and the main reason to choose you, with a clear call to action.
- About: your story, people and credentials, stated accurately.
- Services or products: one focused page per main offer, so each can be found in search.
- Contact: phone, email, an enquiry form and, if relevant, the areas you serve.
- Legal: privacy notice, cookie information and, for limited companies, registered company details as the Companies Act 2006 requires.
When is a brochure website enough, and when do you need more?
A brochure website is enough when people mainly need to understand your business and contact you. You need more when the site must sell online, take bookings or payments, give customers logins, connect to other systems or publish large amounts of content. Those features change the build, cost and maintenance significantly.
| You need to… | Brochure site? | Better option |
|---|---|---|
| Explain services and take enquiries | Yes | Brochure website |
| Sell products online | No | Ecommerce website design |
| Run one campaign with one goal | Partly | Landing page design |
| Take bookings, logins or workflows | No | Custom web development |
| Publish regular articles and guides | Partly | A brochure site with a blog or a larger CMS build |
How is a brochure website different from a small business or affordable website?
Brochure describes the type of site: a compact information site. Small business website design is about the goal, a site built to win local enquiries and leads for an SME. Affordable website design is about the budget, getting the most from a limited spend. One brochure site can be all three.
What makes a brochure website effective?
An effective brochure website is clear about who it serves, loads quickly on mobile, makes contact easy from every page and gives search engines one focused page per service. Credibility matters most: accurate details about your people, genuine reviews where you have them and the regulatory information your sector requires.
Our guide to why small businesses need a website explains what even a compact site can do for you.
- Mobile-first, responsive website design so the site works on any phone.
- Unique titles, headings and descriptions for each service page, as covered by our SEO-friendly website design service.
- Click-to-call and short enquiry forms that comply with UK GDPR.
- Accessible design to WCAG 2.2 AA, so more people can use the site.
- Fast hosting and optimised images, keeping Core Web Vitals in the "good" range.
How much does a brochure website cost in the UK?
As a typical UK market guide, a custom-themed brochure website of 5 to 15 pages costs around £1,500 to £5,000 excluding VAT and takes four to eight weeks. A template-based starter site of up to five pages costs around £500 to £1,500. Hosting and maintenance are separate monthly costs.
| Item | Typical range | Typical timeline |
|---|---|---|
| Template-based starter site (up to 5 pages) | £500–£1,500 | 1–3 weeks |
| Brochure site (5–15 pages, custom-themed) | £1,500–£5,000 | 4–8 weeks |
| Basic maintenance (updates, backups, monitoring) | £30–£100 per month | Ongoing |
| .co.uk domain | Roughly £5–£15 per year | Ongoing |
These are indicative ranges from the wider UK market, not a Freehand HQ quote. See our guide to website design costs in the UK for what affects the price.
How do we design and build a brochure website?
We follow five stages: discovery, content plan, design, build and launch. Most of the time on a brochure site goes into getting the content right, so we agree the sitemap and page messages first. You review designs before build and a working staging site before launch, then we train you to make updates.
- Discover: goals, customers, competitors and the enquiries you want.
- Plan content: sitemap and the key message for each page.
- Design: mobile and desktop designs reviewed with you.
- Build: on an easy-to-edit CMS, often WordPress.
- Launch and train: go-live, Search Console set-up and a short editing guide.