05 · SEO · UK

SEO services for UK businesses.

SEO that gets UK businesses found on Google, Bing and AI assistants: technical, content and local search, measured and reported clearly.

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What is SEO?

SEO (search engine optimisation) improves how your website ranks in unpaid results on Google and Bing. It combines technical health, content that answers real customer questions, and authority earned from reputable sites. Today it also includes AEO and GEO: being cited in Google AI Overviews and AI assistants such as ChatGPT.

What we deliver

SEO
services we offer.

  1. Technical SEO

    Crawling, indexing, site speed, Core Web Vitals, structured data and site architecture: the foundations that let everything else rank.

  2. Keyword & Content Strategy

    Research into how UK customers search, then content that answers their questions better than the pages currently ranking.

  3. Local SEO

    Google Business Profile, Bing Places, Apple Business Connect, consistent UK citations and genuine reviews, for visibility in local and map results.

  4. Analytics & Reporting

    Clear monthly reporting from Search Console, Bing Webmaster Tools and privacy-friendly analytics, focused on enquiries rather than vanity metrics.

How we work

How we deliver
SEO.

  1. Audit

    Technical health, content, competitors and current visibility in search and AI answers.

  2. Strategy

    Keyword map, content plan and a prioritised list of fixes, agreed with you.

  3. Fix and build

    Technical improvements and new or improved content, published to a schedule.

  4. Earn authority

    Digital PR, relevant UK citations and genuine reviews. Never paid or manipulative links.

  5. Measure and improve

    Monthly reporting on rankings, traffic and enquiries, and adjustments based on the data.

Built for the UK

UK requirements for
SEO.

  1. UK search behaviour

    UK customers search on google.co.uk using UK spelling, place names and terms. Content and keywords should match how they actually search, not US defaults.

  2. Local search in the UK

    Google Business Profile, Bing Places and Apple Business Connect, plus consistent listings on UK directories, drive local and map visibility.

  3. Fake reviews are illegal

    The Digital Markets, Competition and Consumers Act 2024 bans fake reviews and concealed incentivised reviews in the UK. We only run genuine review programmes.

  4. Analytics and cookie consent

    Analytics tools that set cookies, such as Google Analytics, need consent under PECR. Privacy-friendly, cookieless analytics can avoid consent banners entirely.

  5. AI search visibility

    Allowing AI search crawlers, structured data and consistent company facts across the web all help your business appear in AI Overviews and assistants such as ChatGPT, Gemini and Claude.

Pricing

What affects
the cost?

SEO is usually an ongoing investment rather than a one-off project. What you need depends on:

  1. Size and technical condition of your website
  2. How competitive your market and keywords are
  3. Local, national or both
  4. Volume of content to create or improve
  5. Digital PR and authority-building activity
  6. Reporting and analytics requirements
Ask for a scoped estimate

FAQ

SEO
questions, answered.

How long does SEO take to work?

Technical fixes can show results within weeks, and specific long-tail searches often improve within a few months. Competitive national keywords usually take six to twelve months or more of consistent work, because rankings depend on authority that builds over time.

How much does SEO cost in the UK?

SEO is usually priced as a monthly programme based on your website, market competition and goals, or as a one-off technical audit. We recommend a scope after reviewing your site and competitors, with costs in pounds and VAT shown separately.

Can you guarantee a number one ranking on Google?

No, and you should be wary of anyone who does. Search engines decide rankings, and no agency controls them. What we commit to is doing the work that earns rankings, and reporting honestly on what is and is not moving.

What are AEO and GEO?

AEO (answer engine optimisation) helps your content become the direct answer in featured snippets, People Also Ask and AI Overviews. GEO (generative engine optimisation) helps AI assistants such as ChatGPT, Gemini and Claude find, trust and recommend your business.

Do I need local SEO if I serve the whole UK?

Usually yes, at least for your home location. Local signals such as a Google Business Profile and consistent business details help your brand appear in map results and strengthen trust overall, alongside national rankings.

Can you improve SEO on our existing website?

Yes. We start with an audit of your current site, fix technical issues, improve existing content and add new pages where gaps exist. A rebuild is only recommended when the current platform genuinely holds rankings back.

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Ready to be found on Google?

Talk to our London team about what you need. Email operations@freehandhq.com or call 0113 320 2301.

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